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CURiO Brands

E-Commerce2024 - Present

Overview

Consent Management Infrastructure

When I stepped in, four live brands were operating with fragmented consent logic and real compliance risk. Traffic couldn’t pause, analytics couldn’t disappear, and privacy laws didn’t leave room for error. I rebuilt the consent foundation while everything stayed live.

Designed and implemented a region-aware OneTrust and Google Tag Manager consent system that adapts in real time, preserves lawful data flow, and keeps analytics trustworthy across all brands.

Impact

  • Scale: 4 brands, GDPR/CCPA compliant
  • Outcome: Zero compliance violations, unified consent management
  • OneTrust
  • Google Tag Manager
  • GA4
  • JavaScript
  • OneTrust
  • Google Tag Manager
  • GA4
  • JavaScript
CURiO Brands
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